Puvithel is a alternative fashion designer who makes and designs original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles. While currently based in Pittsburgh, Puvithel started in Atlanta in 2015.

Puvithel is about unabashed, self-expression and spans many styles, including punk, gothic, lolita, and menhera. However, regardless of style Puvithel's items are loud, and are inspired by the in-your-face aesthetic of American gothic fashion. Expression in the form of fashion can help people, and Puvithel tries to express that idea in each item. Every series has its own style and narrative to aid you in telling your own story

[Photo by Maya Elaine Photography]

Puvithel in the Media

“Fashion Focus: Yamikawaii” - BCM 39, May 2019
“The hyper-feminine fashion that targets the female gaze” - Pittsburgh City Paper, April 2019 
“SHER Magazine: February Issue "Kiyoshi"“ - Sher, Feb 2019
”Posing for Brands—Part I: Fashion Shows and Onstage” - Wunderwelt Libre, 2018
“Art and Mental Health: 3 Healthy Ways to Self-Express” - Renting the Rain, Sept 2018
”Puvithel” - The Comm Online, Sept 2018
“PUVITHEL: Items to Help People Express Themselves” - KERA, July 2018
”Shout Out! Accessories” - Samantha Rei, Nov 2017
”Oni-Con 2017 Fashion Show: Puvithel” - Buttcape, Nov 2017
”Puvithel Brooch Review” - Gravelet, July 2017
”Puvithel Necklace Review” - Martha Marie, Jan 2017


Lolita Collective (USA)
Lolita Butiken (Sweden)
KawaiiNOLA (USA)
8th Sin (UK)